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About the Author Joy Gendusa is the Founder and CEO of PostcardMania, the nation’s fastest growing direct mail postcard marketing firm, recognized by Inc Magazine. She began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. PostcardMania has seen positive expansion every year since its inception. They have won many awards for their creativity and marketing farsightedness, such as the MarCom International Awards, the Stevie Awards, the Inc 500 List, and many more – all of which, the underlying theme contributing to their accomplishments, is helping companies all over the nation expand. As an Expert Author, Joy’s marketing and business articles are in nearly 1000 on-line publications. She has also appeared in national print publications like Inc Magazine, Millionaire Blueprints, National Mortgage Broker, American Printer Magazine, Target Marketing Magazine, Pro Jeweler Magazine, Realtor Magazine and more.