How to Write a Unique Selling Proposition (USP)

"If you want a Million Dollar marketing message that broadcasts to the world exactly who you are, attracts customers like honey attracts bees, and cranks out sales like there’s no tomorrow, then this may be one of the most important manuals you will ever read. It’s the answer to the entrepreneur’s and small businessman’s dream … "

The business world is fierce. Only the strongest survive. In this dog-eat-dog world, at times you can even feel your competition’s breath at the back of your neck. You need all the help you can get and every advantage possible to make your life easier.

Your competition is probably a nuisance. They steal away your customers and clients. They are a constant hassle that burns at your belly and grinds you down, endlessly torturing you with worries that keep you awake at night. You are always having to plan your next strategy to increase sales and fight them off, and it’s wearing you down. They are an absolute pain in the as* that costs you time, energy, sales, and money and you wish there was something you could do about it …

Something final, something GRAND, something ULTIMATELY POWERFUL and competitively CRUSHING that would bring you to an entirely different level of operations where you weren’t competing with anyone any more, could PAUSE to take a breather for a change, take a VACATION every once in a while and start floating through life with more CASH and enjoyable flow.

You know that because of competition your business is at stake. Your livelihood is at stake, too, … your health is at stake and your peace of mind needs a booster. There are loans to be paid, suppliers to placate, employees need to be told what to do, stress has got to be gotten rid of…

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