Digital Marketing Handbook: A Guide to Search Engine Optimization, Pay Per Click Marketing, Email Marketing, Social Media Marketing and Content Marketing

Having a strong digital presence is crucial for every business today!

The Digital Marketing Handbook is an easy to follow, step-by-step guide to marketing using the internet. This book is packed with information and examples to help you succeed.

If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you.

This book breaks the huge topic of digital marketing strategy into manageable chunks through 5 mini digital marketing books on:

1. Search Engine Optimization
2. Pay Per Click Marketing
3. Email Marketing
4. Content Marketing
5. Social Media Marketing

So prepare to enter a new and successful phase of marketing your business!

Some digital marketing essentials you'll find in this book:

Section 1: Introduction to Digital Marketing

Introduction and Setting Up Everything
What is Online Marketing
Characteristics of a Good Domain Name
Examples of Different TLDs and Who Uses The
Subdomain vs Subdirectory
Choosing the Right TLD
Do TLDs Affect Rankings
Website Design: DIY or Hire Someone?
Types of Site Design: Page Layouts
Different Methods of Digital Marketing
Helpful Sites and WordPress Plugins
Digital Marketing FAQs

Section 2: Search Engine Optimization

Introduction to SEO
On-Page SEO
Off-Page SEO
Local SEO
Steps Involved: On-Page SEO
Site Structure
How to Have a Good Site Structure
How to Create a Sitemap
How to Create a Robots.txt File
Dealing With Not Found Pages and Redirects: 301s, 302s, 404s
Conducting Keyword Research
Optimizing Your Site Content
Link Building Process
100+ Link Building Ideas
Importance of Link Anchor Text
Nofollow vs Dofollow
What Makes a Good Link
Outreach Email Do's and Don'ts
Outreach Email Tips
Link Earning Strategies
Creating and Using Search Strings
Using Different Modifiers to Create Search Strings
Steps Involved: Local SEO
Google My Business Page
On-Site Optimization
Citation Building
Google + Reviews
Local Links
When Things Go Wrong: Penalties and Algorithmic Changes
White Hat vs Black Hat SEO
Past Algorithm Changes
Avoiding Penalties
How to Know You've Been Hit by a Penalty
What to Do if You've Been Hit by a Penalty
Disavow Process
Reconsideration Process
SEO Tools and Helpful Sites

Section 3: Pay Per Click Marketing

Introduction to Pay Per Click
Landing Pages
Conversion Rate Optimization
Steps Involved: PPC
Deciding Ad Content, Goals, Landing Pages
Keyword Research
Steps for Ad Creation
Quality Score
Ad Campaign Upkeep
Landing Pages
Conversion Rate Optimization
PPC Tools and Helpful Sites

Section 4: Email Marketing

Introduction to Email Marketing
Steps Involved: Email Marketing
Email List Segmentation
Metrics to Analyze
Email Marketing Tools and Helpful Sites
Email Marketing FAQs

Section 5: Social Media Marketing

Steps Involved: Social Media Marketing
Advertising on Social Platforms
What Time to Post
Single vs Multiple Accounts
Social Media Tips and Best Practices
Social Media Marketing Tools and Helpful Sites
Social Media Marketing FAQs

Section 6: Content Marketing

Steps Involved: Content Marketing
Choosing Your Main Topic
Choosing Your Content Delivery Methods
Coming Up With Content Topics
Creating a Content Marketing Plan and Schedule
Creating Content
Delivering Content
Analyzing Results
The Content Funnel
Content Marketing Tools and Helpful Sites
Content Marketing FAQs

So if you’d like to learn all the above and improve your brand's digital presence by being able to learn to plan and implement a killer digital marketing strategy, then read this book today!

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