Email marketing is the grandfather of all digital marketing. It was one of the first and is definitely the longest standing online marketing tool, and with all of the hype surrounding newer and more novel marketing campaigns for mobile devices and social media, it can be easy to forget about email marketing and purpose it can serve.

While it may seem like “ancient history,” email marketing is still one of the most effective types of digital marketing, with higher engagement and higher returns than just about any other campaign. What does this mean for your business? It means that email marketing is a vital piece of any marketing strategy and should be the foundation of all other marketing efforts.
This book is a quick read on how to do e-mail marketing effectively.