Language:Chinese.Paperback. Pub Date: 2000 Pages: 320 Publisher: John Wiley The most powerful tool for Marketing. Anding. Direct response and building the customer relationships is email. It's cheap and easy-to-use and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your and and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing. this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and ou…