Language:Chinese.Paperback. Pub Date: 2000 Pages: 320 Publisher: John Wiley The most powerful tool for Marketing. Anding. Direct response and building the customer relationships is email. It's cheap and easy-to-use and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage your and and your reputation. Written by the leading experts on Internet direct marketing and permission email marketing. this book arms you with the latest email strategies and techniques to help you dramatically improve response rates and forge lasting customer relationships. The authors provide a comprehensive introduction to what email marketing is and how it can be used to reach a larger group of people at a lower cost. You'll discover the ins and ou…
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A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!
“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever…opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration…everything!
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