Researchers estimate that e-mail marketing revenues have recently surpassed $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience.
Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently!In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails.
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Paperback. Pub Date :2012-08-07 Pages: 936 Language: English Publisher: For Dummies Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one With this must-have resource. five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building. search engine optimization. and web analytics to online advertising. e-mail marketing. and harnessing the potential of social media. this team of web marketing gurus brings their insight and experience to the table and its yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and. ultimately. c…
A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing!
“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever…opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration…everything!
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