Just a few short years ago, the concept of an app for a mobile phone was completely foreign. But as smartphones have become ubiquitous, the app business has boomed into a multi-billion-dollar industry, with hundreds of thousands of products and millions of daily consumers. Given the nature of mobile apps, this young industry remains very fragmented; there are a few large players who have experienced multiple successes, and some of the most popular products have been launched by relative unknowns on a shoestring budget.
So much for a simple Bejeweled knock-off. According to ThinkGaming (via Slate), the #1 Top Grossing app Candy Crush is currently pulling in an estimated $633,000 a day. At this rate, the creators of the game could bring in $230 million a year from the revenue of this one game.
Candy Crush is yet another success story for the freemium app model. Currently, 45 of the top 50 grossing applications in the App Store right now are free – one of which is Bejeweled Blitz at #45.
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